NIKE LAB, THE PREMIERE PARA-NOISE 3
How do we translate the 'process of becoming' into a spatial language?
The core philosophy of Para-Noise is that true color reveals itself only through time and friction. We rejected the polished finish to engineer "Perfection through Imperfection." Using splattered paint, torn edges, and layered textures, we physically manifested the beauty of change.
- Scenographic Fabrication: Transforming the artist’s painterly, 2D touch into 3D structural objects, converting the retail floor into an installation art piece.
- Material Juxtaposition: Orchestrating a high-tension contrast between the cold steel of NikeLab and the raw, oil-paint textures of the Para-Noise universe.
- Engineered Imperfection: Executing calculated defects—intentional scratches, peeling layers, and organic wear—with industrial precision.
- Installation Integrity: Managing the rigorous engineering required to anchor the chaotic art forms within the strict spatial guidelines of the venue.
The Beauty of Wear
We designed for evolution, not preservation. The woodwork and displays were conceived to mimic the barren ground where the 'Daisy' blooms. We rejected pristine surfaces in favor of exposing brushstrokes and cracks. This spatial translation mirrored the product’s ethos—"It gets cooler the more you wear it"—shifting the visitor's perception of the shoe from a mere commodity to a medium for their own story.
