The ultra-luxury SUV market was growing, but the emotional impact of a physical reveal was fading. Cullinan Series II needed more than a standard launch—it needed a moment of ceremony and presence worthy of Rolls-Royce. We created a dual-format unveiling—press and VIP events on the same day—designed to translate the vehicle’s refined evolution into a sensory experience. From reveal performance and spatial choreography to VIP menu curation and full event material design, every element was crafted under an accelerated timeline with uncompromising attention to luxury. The result was not just an event, but a precisely orchestrated brand moment that reintroduced Cullinan Series II as a contemporary icon of luxury mobility.