Ferrari Approved, Ferrari's certified pre-owned program, relies on customers experiencing the cars firsthand rather than being sold on a spec sheet. We designed and operate a recurring test-drive program at the Busan showroom, staged entirely around Ferrari Approved certified vehicles. Each event day runs five sessions, each pairing two teams for ten teams total, through a fully choreographed VIP journey—welcome reception, a briefing on the Ferrari Approved program and vehicle specifications, curated road drives, private consultation with a sales consultant, a bespoke leather craft workshop, and a departure gift—backed by overnight venue set-up, dedicated showroom zoning, and a staffing plan engineered to hold its polish across all five sessions.